To celebrate the launch of this new city flavor (Boston is the third, following New Orleans and Los Angeles), Absolut asked some famous Bostonians to jot down their favorite Boston moments on green monster-shaded tiles. These tiles were then assembled into a Wall of Pride, which will be on display in front of the Prudential Center from August 26th through September 4th, after which the tiles will be auctioned off and the profits given to the Charles River Conservancy.